Turning Client Intake Calls Into Marketing Insights
Law firms need a strategic approach to data collection that distinguishes between first-time prospects, current clients, and returning cases to glean high-value marketing and operational insights.
The Quiet Crisis Of Law Firm Lead Conversion: Why You Don’t Have A Marketing Problem, You Have An Intake Problem
In a landscape where many firms still treat intake as an afterthought, there’s enormous upside for firms willing to prioritize it.
Managing Partners are Navigating the AI Inflection Point.
New executive research from Ari Kaplan explores how law firm leaders are responding to changing client expectations, evolving economics, talent transformation, and AI governance.
How This Law Firm Converts 4x More Web Traffic Through Digital Transformation
How making one simple change to their website, and no additional marketing spend drove 4x the number of qualified leads through their law firm’s website.
What Is Your Conversion Rate?
How good are you at selling your legal services?
InfoTrack: Revolutionizing The World Of Company Research With Integrated Searching Designed To Make Your Life Easier
By introducing a whole new world of integrated search capabilities, InfoTrack has changed the company research game.
Signing Up The High-Paying Client
Here is how one lawyer did it.
From ‘Vendor’ To ‘Partner’: How LexisNexis Is Deepening Law Firm Relationships
The company is emphasizing ‘white glove service’ in the AI era. Here’s what the initiative is delivering for clients.
Beyond Biglaw: What’s A Case Worth?
It's critical for law firms, especially small law firms, to evaluate at the outset the potential value of a case.
Guess Who Else Is Reading Your Legal Blog? Moochers And Competitors.
How do you convert moochers into paying clients through your blog?
Back In The Race: Don’t Get ‘Friend Zoned’ By Potential Clients
Can self-employed lawyers have real friends, or is everyone just a potential client?
Beyond Biglaw: Costly Free Advice
How much should you talk about legal fees when meeting with a potential client?
Beyond Recall And Precision: Strategic Oversight Of AI Managed Review
AI can accelerate document review, but metrics alone aren't enough. Learn how Managing Attorney oversight turns AI-driven review into a more adaptive, strategic and defensible process.
If You’re Not Getting Paid, You’re Getting Played: 3 Signs Your Potential Client Is A Moocher
There's no surefire way to know if a caller is a moocher -- but look out for these red flags, according to columnist Shannon Achimalbe.
5 Mistakes To Avoid At Client Intake
Just like first dates, the initial client consultation or the first meeting holds a great deal of importance.